Promeco Invests Strongly in Growth
Promeco is investing significantly in strategic development projects to strengthen its global competitiveness. In 2024, the company focused on optimizing processes, advancing technology, and promoting sustainability, laying a strong foundation for the coming years.
Ted Roberts, Chairman of the Board, shares insights into Promeco’s 2025 outlook, long-term goals, and the role of investments in the company’s success.
Strengthening Ownership Structure and Leadership
Promeco is a family-owned company, with the Ojala and Aurejärvi families as primary stakeholders, alongside investment company Finda since 2023. Finda is a Finnish investment firm that supports long-term business growth. Its ownership has strengthened Promeco’s investment capabilities, particularly in technology and sustainability initiatives.
“Promeco is making substantial investments in planning and technology. Our focus is on process development, performance measurement, and growth projects that solidify our position in the industry,” says Roberts.
Significant leadership changes have also taken place, with new sales, finance, and CEO appointments. A key focus has been on financial management, with investments in system improvements and KPI-based performance tracking.
Technology Investments Supporting Growth
Promeco’s primary focus for 2025 is on organic growth, with capacity expansion as a key priority. Investments in robotics, laser technology, and warehouse automation improve productivity and safety. Additionally, ICT systems for financial management, ERP, and cybersecurity are key investment areas.
“Our goals are clear: reliability and quality. Technology plays a key role in quality assurance, especially in advanced engineering and value-added solutions for customers,” Roberts states.
Promeco is particularly investing in technologies that enhance energy efficiency and sustainability. In the defense sector, the company is focusing on NATO-compatible technologies and security standards.
Opportunities in the Green Transition and Defense Industry
Sustainability is a strategic priority for Promeco, guided by EU regulations such as the CSRD and NIS2 directives, along with NATO’s increasing role in Europe. The company aims to be a leader in sustainability within its sector and has launched projects with Business Finland to drive this goal.
Roberts emphasizes Promeco’s commitment to the green transition and security-related markets. Demand is expected to rise in industries such as energy, maritime, and defense.
“Sustainability and security projects are not just competitive advantages; they ensure compliance with EU and international market requirements,” he notes.
Many smaller operators, such as machining workshops, struggle with new EU regulations. Promeco, however, has gained a competitive edge by proactively investing in technology to ensure compliance and long-term competitiveness. While organic growth remains the top priority, potential acquisitions are also being considered.
Outlook for 2025
After a year of preparing for growth, Roberts believes that in 2025, Promeco will reap the benefits of its development efforts and further expand its market position. A new financial management system will enhance internal processes and customer relationship management.
“Promeco is in a strong position. A solid balance sheet, short production cycles, and close relationships with owners give us a competitive advantage in meeting customer needs. In 2025, we expect positive development in organic growth and new business opportunities,” Roberts summarizes. With a clear strategy, strategic investments, and a focus on sustainability, Promeco is well-positioned for continued success in the coming years.